Lacoste

HEART NOTES: Apple, Lavandin / BASE NOTES: Cedarwood, Vetiver / HEAD NOTES: Ginger, Lemon / GENDER: Men / Inspired by the legendary Lacoste polo shirt, L.12.12 Blanc Eau Fraîche exudes invigorating freshness, where lemon peel blends with the powerful notes of ginger, lavandin and cedar. A vital burst that provides intoxicating comfort. THE PACKAGING The bottle and case feature the iconic piqué pattern to recall the polo shirt fabric. Each bottle is decorated with an authentic embroidered Lacoste crocodile, the distinctive symbol of the brand's polo shirts. THE NAME The embodiment in perfume form of the iconic L.12.12 polo shirt by René Lacoste. L for Lacoste, 1 for the code of the unique material of the piqué polo shirt, 2 for the code of the short-sleeved polo shirt model, 12 for the definitive version of the polo shirt chosen by René Lacoste. THE ADVERTISING CAMPAIGN Immerse yourself in a highly urban and liberating tennis match, where Lacoste ambassadors embrace the codes that are dear to the brand: always on the move and creative. The campaign captures the essence of the iconic polo shirt and the L.12.12 perfumes.