Shiseido

Clinically proven to slow down 7 ageing signs (1) 95% saw more youthful-looking skin in just 1 week (2) The enhanced formula is born from over 30 years of research and inspired by a new world-leading discovery on skin's innate defense against aged cells. This proactive serum features exclusive Patented Power Fermented Camelia+(3), fortified with Japanese biotechnology. Absorbing into 30 million surface cells(4), it strengthens the moisture barrier and reduces visible ageing signs. Formulated for all skin types, including sensitive skin. (1) Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness, elasticity. Clinical test on 32 volunteers (2) Consumer test on 107 volunteers. (3) Patented in Japan (action of Power Fermented Camellia+ on Promoting CXCL9) (4) Stratum corneum NON-COMEDOGENIC DERMATOLOGIST-TESTED Key Ingredients Patented Power Fermented Camellia+, obtained by Japanese bio-fermentation process, helps to activate specific defensive cells* with innate memory capacities**. These defensive cells rapidly detect and eliminate aged cells before they can accelerate the skin's ageing process. 4 additional Camellia extracts to maximize skin benefits. * Patented in Japan (action of Power Fermented Camellia+ on Promoting CXCL9) **in vitro test. Proven Results KEY CLAIMS Clinically proven to slow down 7 signs of ageing1 95% saw more youthful looking skin in just 1 week2 CONSUMER TEST: Immediately, 97% found/says/see/felt skin more radiant2 After 2 weeks, 97% found/says/see/felt ageing signs improved & skin more resistant to stress factors2 After 1 month, 98% found/says/see/felt ageing signs improved & skin’s speed of ageing slow down2 CLINICALLY PROVEN EFFICACY In 8 weeks: +86% elasticity(3)/ +51% radiance / -63% roughness / -26% fine lines(4) (+40% skin tone evenness / -22% face wrinkles / +38% firmness )4 (1) radiance, roughness, fines lines, skin tone evenness, face wrinkle, firmness, elasticity. Clinical test - 32 volunteers (2) Consumer test on 107 volunteers. (3) Instrumental test on 34 volunteers. (4) Clinical test on 34 volunteers (expert scoring) How to use Apply morning and evening after cleansing and before moisturizing. Press the pump twice to dispense formula. Avoid direct contact with eyes. If contact occurs, rinse eyes thoroughly with water. For the first use, push the pump several times to initiate the flow of serum. Store away from direct sunlight and high temperatures