La prairie

COLLECTION: Pure Gold / When the last rays of sun pass over the Swiss mountain walls, there is a moment in which beauty is revealed. It is a moment that radiates majestic splendor - a radiance that is second to none. In this ephemeral moment, beauty is elevated to grace - the grace of the golden hour in the peaks of the Alps. Inspired by this fleeting moment, La Prairie seeks to capture this unique radiance and transfer it onto the skin as if glowing from within. There is only one rare and unique ingredient that can deliver this extraordinary beauty to the skin: gold. A precious metal whose warm, flattering luster stands the test of time and lasts forever. Pure Gold Radiance Concentrate, a rich serum, provides the skin with immediate and long-term essential nutrients for exceptional radiance. The formula with the Pure Gold Diffusion System was developed to smooth the skin and refine the complexion. The appearance is perfected and the complexion shines.