Discover the new Rouge Pur Couture The Bold lipstick by YSL beauté, which offers intense colour & shine in one application. This lipstick is a true couture object with its black & gold case, adorned with the iconic YSL cassandra. Thanks to its intense pigments & creamy texture, lips are durably sublimated. With 40% skincare ingredients, such as red floral oil & grape oil, Rouge Pur Couture The Bold fills the lips with moisture, protects them from drying out & smoothes them for 10 hours* of ultimate comfort, like a second skin. A long-lasting glossy finish that won't fade. Available in 12 intense & radiant shades.