It cosmetics

Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length. Want to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide! Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!