COLLECTION: Gen Nude / Free of: Cruelty-Free, Vegan, Gluten-Free, Paraben-Free, Talc-Free, Synthetic Fragrance-Free, SLS-Free, PEG-Free, Tree Nut-Free What it is: An ultra-silky, talc-free powder blush that builds and blends seamlessly, gives skin a diffused, soft-focus finish—and wears all day. What it does: Delivers a healthy wash of color with no harsh edges Smooths the look of pores and imperfections Provides all-day wear Diffuses light for a soft-focus effect Provides buildable, sheer to medium color and a natural soft-matte finish Applies seamlessly with a silky, creamy feel Consumer tested: 100% agreed it was easy to apply and blend* 100% agreed it feels weightless on skin* 100% agreed it gave a healthy-looking glow to skin* *Based on a consumer study of 30 people. Why you'll love it: Available in a range of flattering shades designed for all skin tones Light-reflecting mineral pearls create a brightened, blurred effect Dermatologist-tested Hypoallergenic Cruelty-free Vegan Clean —talc-free + formulated without parabens, formaldehyde, gluten, synthetic fragrance, PEGs and more Our Team Suggests: Apply GEN NUDE Powder Blush to the apples of your cheeks, blending along your cheekbones. For a soft, diffused look, use an angled brush like the Blooming Blush Brush (sold separately). To create added dimension, pair with any bareMinerals bronzer and highlighter for a radiant, glowing complexion.