Radiant color, Second skin effect, intense care, up to 16 hours of comfort* Pur Couture satin finish *Consumer test on 311 women ROUGE PUR COUTURE, the iconic lipstick from Yves Saint Laurent Beauté is reinvented. The new lipstick with intense color and satin finish is enriched with pure pigments which fuse with the lips for a second skin effect. Thanks to its creamy, light & comfortable texture, Rouge Pur Couture applies effortlessly to dress the lips with radiant color in a satin couture finish, in one swipe. Enriched with 80% care ingredients, the new formula is composed of ceramides, tuberose and prickly pear extracts from the Jardins Collectifs De L'Ourika YSL Beauté. These ingredients hydrate and protect the lips, providing up to 16 hours* of protection and comfort. Lips are softer and smoother with each application. The 30 new shades of Rouge Pur Couture are available in 4 color families: Red, Nude, Pink and Orange. And to pay homage to all the Muses of Yves Saint Laurent, find a Muse shade in each color family, available as a refill: Rouge Muse, Nude Muse, Rose Muse & Orange Muse. *Consumer test on 311 women