Founded in Boston in 1906, New Balance first made insoles for high-level athletes but quickly specialized in technical sports shoes. Today, New Balance is the world's fourth-largest sports shoe brand and a leader in the running, walking and children's sports shoes sectors. With factories in the United States and Europe, it is the only brand in its sector to manufacture shoes in the West. Meeting the needs of athletes has always been a priority for New Balance. Thus, the company's philosophy is b
